The Houston Herald’s website introduced new technology Monday that greatly enhances print advertisements to create an online presence.

Publisher Brad Gentry said the new format –– seen at — turns print advertisements into a digital business profile and adds a page that is hosted in a local directory. Additionally, the ad is easily accessible on computer desktops, mobile and tablets.


How does it work? The print ad is uploaded to the Herald’s system. A search engine optimized page is included with the ad on the Herald’s website, making it available for search engines, such as Google, to read.  All of this allows the ad to be found more easily. The more print ads run, the higher the business shows up in Google.

A directory widget also appears on the Herald’s homepage, making search easy by readers looking for products and services from businesses in the region. 

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