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To report errors regarding our coverage email us at or call us at (417) 967-2000. You can also send feedback or story ideas to the newsroom. For customer service questions, please refer to our help pages or reach out if you still need help.

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Published in the land of the Piney rivers, The Messenger blankets Texas County, as well as parts of Phelps and Dent counties with a circulation of 10,100 households. The deadline is 5 p.m. Friday. The Herald has 4,000 subscribers and is the region’s largest circulating weekly newspaper, arriving in mailboxes and in-boxes on Thursdays. Classified ads also appear in The Licking News. The deadline is 10 a.m. Tuesday. All print ads also appear on the Herald’s website with special interactive features. Separately, the Houston Herald assists businesses with all phases of digital – website creation, social media and website ad placement reaching local readers.

In-Paper Advertising

Impact a broad and informed audience with advertising printed along local news stories. Vibrant, full-color ads come in several sizes and complement the trusted content readers love to receive weekly. An ad opportunity is also available on Page One of the paper in the upper-right corner. 

Direct Mail

Direct mail advertisements are sent separately from the newspaper and reach thousands of local residents. Narrow your focus to specific readers by choosing your carrier routes. 


Inserted into the paper, these advertisements are associated with trusted local news and provide the ability to target particular cities, zip codes or neighborhoods. 

Sticky Notes

Placed on the front page, the sticky note is a great way to get noticed. Advertise special offers, upcoming events or annoucements, or use the space to increase your brand awareness. 

Digital Advertising

Placed along with print and web-exclusive stories, digital advertisements are geo-targeted to be seen by readers most likely to engage with local businesses and brands.

E-Newsletter Sponsorships

Launched in 2021, reach thousands of in-boxes eager to read about the latest local news. 


Photographs appearing in the newspaper are stored electronically. Reprints are available. Check the photo galleries for ordering information for prints and have your image printed on a product, such as a mousepad.

Family History

The newspaper is a favorite with genealogical researchers. Archives of the Houston Herald from the late 1880s to the present are available at our website. You can do a search and get every reference ever published. Save your work, download or print. More than 95,000 newspapers of information included.

Houston History

The newspaper published “Images of Our Lives,” a 132-page book on Houston’s history. Order online here.