Hirsch Feed & Farm Supply recently announced the addition of Broken Bow Archery inside its West Plains location.
The acquisition marks a new chapter, as Hirsch carries forward the Broken Bow Archery brand that has been around for over 35 years.
Founded and operated by Robert Burtrum, Broken Bow Archery built a reputation in the region and beyond as one of the top 100 archery retailers in the nation. Known for personalized service, high-quality bows and accessories, and deep community roots, the Burtrum family has served generations of archers in the Ozarks.
Now, Hirsch Feed & Farm Supply of West Plains will proudly continue that legacy. Customers can expect the same trusted product lines, professional advice and precision bow services that made Broken Bow a household name in the archery world.
“This is more than just a business expansion,” said Hirsch of West Plains Manager John Williams. “It’s about continuing a local tradition that’s been built on trust, passion and outdoor heritage. We’re honored to be part of the next chapter.”
The new Broken Bow Archery section inside Hirsch Feed & Farm Supply’s West Plains location will open soon, with a full selection of top-tier archery equipment and accessories, expert staff and services for everyone from first-time shooters to seasoned bowhunters.