A floral bouquet created by McCallister at the class. 

Shari McCallister from D & L Florist in Houston recently attended the exclusive FTD® Boot Camp, a three-day intensive workshop focused on high-level design, business and quality training to floral shop owners, managers and designers

The class is offered at  FTD headquarters in Downers Grove, Ill.

McCallister was awarded one of only 10 FTD scholarships given each year to attend FTD Boot Camp. She was awarded by the answers she gave during the essay application. She was the only one in Missouri awarded the FTD $1,000 scholarship.

At FTD Boot Camp, she learned a wealth of knowledge including the latest trends in color and floristry, as well as new techniques and ideas for designing every day, wedding and sympathy arrangements. Focused attention was spent on mastering quality, proper floral care and handling, and customer service skills to ensure local customers receive exceptional, breath-taking designs that are guaranteed to last for up to seven days.

“It was a great experience to be able to learn from these amazing designers and to be able to design in this pristine environment. I am excited to bring my new added floral knowledge back to the Houston area for my customers,” said McCallister.

D & L Florist offers various unique floral and gift products in and around the Houston community.  During the class, each florist was asked about their own branding. McCallister replied, “Our branding is that our customers are not only customers but, they become family.”

For more than 100 years, FTD has stood for quality, creativity and worldwide floral delivery, the company said. Featured in more than 35,000 shops around the world, the iconic FTD Mercury Man logo is the most widely recognized floral symbol, helping local FTD Florists build awareness and promote their business, it said.


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